• Hoya 37 mm Pro1 Digital Polarised Circular Filter for Lens, Black
  • Hoya 37 mm Pro1 Digital Polarised Circular Filter for Lens, Black
  • Hoya 37 mm Pro1 Digital Polarised Circular Filter for Lens, Black
Hoya 37 mm Pro1 Digital Polarised Circular Filter for Lens, Black
Hoya 37 mm Pro1 Digital Polarised Circular Filter for Lens, Black
Hoya 37 mm Pro1 Digital Polarised Circular Filter for Lens, Black

Hoya 37 mm Pro1 Digital Polarised Circular Filter for Lens, Black

SKU:HAP60INYO
Sale price
HK$ 599.00
Regular price
HK$ 998.00
Unit price
per 
( 39% off )
Quantity:
Expected Delivery: 21-28 days

Tracked Shipping

Secure Payments

10 Days Return

Tracked Shipping

Secure Payments

10 Days Return

  • CIRCULAR PL filters allow you to remove unwanted reflections from non-metallic surfaces such as water, glass etc.
  • They also enable colors to become more saturated and appear clearer with better contrast
  • This effect is often used to increase the contrast and saturation in blue skies and white clouds

Customer Reviews

Great low-profile CPL option for wide-angle and zoom lenses.I usually purchase B+W CPL filters, but didn't like their low profile option when purchasing a new wide-angle lens a few months ago that required their own plastic lens cap, so I tried the Hoya 62mm DMC PRO1 alternative. Their low profile alternative caused no vignetting, was of excellent build and quality, but still allowed me to use my original SONY lens cap. When I recently purchased a new SONY SEL70-200mm G zoom lens, I went back to Hoya for my CPL filter and I'm again very happy with the build and performance of this item. 5A+++++ Very happy with this PolarizerVery happy with this Polarizer!! Shooting with this on is a big difference it deepens the colors across the board. Super value for the money. The filter came fast, and was in a sealed case. Very nice!!! Just compare the shots with and without.5 Stars A++ RECOMMENDEDVOTE thumbs UP IF YOU FOUND THIS HELPFUL 5fake productthis is my 2nd purchase of the hoya; seems that fake filters are being sold on amazon photo #1 packaging: you can see it's fake and cheap; notice the scratches on black plastic; #2 notice the filter, you see through the filter! CPL, polarizer, ND filter are not supposed to see what s on the other side; #3 original photo without the filter; #4 photo with the filter notice only the upper right is darker (between 12 to 3 o clock position), notice on upper left it s the same shade as original photo (#3); notice also the reflection of the inside office ceiling lights on the window; #5 with filter, notice the reflection of the file cabinets on window 1worth a look vs much more expensive CPFsalways liked Hoya. they used to have just one "line" back in my film days.now, you see filter companies making " bargain"."intermediate", "Professional", "Elite" filter quality level filters.trying to balance budget with quality isnt easy.So far, i have liked the results. i have 3 different brands of CPFs (circular polarizing filters ).Hoya is ultra slim ( cuts down on possible vignetting ), appears to give good, even effects, and colors akin to the difference between Fuji film and Kodak..If i can remember, i will post some photos while using this filter, vs others , later on.for now, its my first choice. I have others, simply because i got them in package deals, and they were just part of the bargain.and because I had some leftover filters from years ago.This is my first choice though.Great "Blues" in the sky, greens are rich and vibrant, reds pop nicely.Just a good, solid filter, and, one that landed in i believe, the top 10 of all filters, in a test in one of the online review sites.thats vs ALL price levels of filters. not " bargain vs bargain".simply filter vs filter.so yea, they have stepped up their quality game and kept good value. 4Makes a DifferenceAfter spending the day at the zoo in bright, bright sun, decided a polarizer might be in order. Took it out and played on a very clear sunny day and it made an incredible difference without compromising the image. Colors and contrast were sharp and bright rather than washed out.I knew nothing about filters-and was massively confused, but Hoya seemed to get very high marks and satisfaction, and this one came highly recommended, so after finding a website that broke down what each filter does and when to use it, I purchased this one for my camera. I haven't purchased a cheap one, but you usually get what you pay for so I was willing to spend more for it.As a newbie still trying to figure it out, and picky about product and spending money, I will definitely recommend this. 5A neutral CPLMost CPLs exhibit color shifts due to the nature of the polarizing film. They go from cool blue to warm yellow as they are rotated, and I believe this characteristic was amplified and marketed years ago as a Blue-Gold Polarizer. In these days of digital and instant color balance changes I'm not sure the color balance of a filter really matters, but I prefer a neutral polarizer. The Pro 1 Digital Hoya is such a filter, as is the B+W F-Pro Kaesemann. The others in that price range, and the few I've tried at significantly higher prices, all exhibit color shifts. My only (personal) gripe with the Hoya is that it is so thin it can be hard to grasp and rotate, and is made of aluminum. The B+W is brass and has a deeper rim. I know the vignetting argument well, but I've never run across it unless stacking multiple full-height filters, which I'd never do due to all the image-degrading air-glass transitions. 4Still A Darned Good FilterI've been a Hoya filter fan for many years and this product hasn't changed my mind even a little.Like most other filter manufacturers, Hoya comes up with a "new and improved" version, seemingly, on a monthly basis. So, what exactly is all the hype about? it's about selling more product. Hey, why not? They're in business to make a buck/yen and if you're crazy enough to think that what worked fine last month suddenly turns to dust then that's your fault.Seriously, the "Pro 1" used to be the top of the Hoya lineup not all that long ago. Maybe I'm off the mark by a bit, but I can think of at least 3 "new and improved" versions of this filter since then. New coatings. More coatings, blah, blah, blah. Does it really matter all that much? I doubt that anyone can prove, under real-world conditions, that it makes the slightest difference.No doubt there are some brands that are not worth buying, no matter the price. Hoya is not one of those. Even its least expensive filters are darned good. Do yourself a favor if you're in the market for a circular polarizer from Hoya...skip the last few versions and go with what used to be the Hoya end-all-and-be-all from a while back. You'll save lot of money by doing so. 4Fine wide, very poor for telephotoI bought this polarizer for both my , wide zoom and 70-300mm (matching filter diameter). I ve used it a bit on the wide zoom, but hadn t tried it on the telephoto....til now, sadly after the return window closed. It works well up to 120mm or so, and then causes a ghosting of the subject which gets worse the longer the focal length. After researching this issue, it appears to be common with cheap filters that are not 100% flat, which introduces a kind of astigmatisms. I expect more from Hoya, but their targeting of the mid to lower priced market has had a negative impact on quality. 1Among must have filters, this is not cheap but it preserves better your lens quality than other common brandsnot cheap but so much better than other brands. If you have good glass(lenses), you do not want to ruin the image quality by adding low grade filters... a CPL filter is a must for shooting forests, remove haze, get more contrast on skies and remove glare on water.I use this filter size on two lenses (Samyang 12mm and Samsung NX 18-200mm).Hoya is a reliable brand for filters as their related brand Tokina is for lenses. The Pro1 Digital is not their top of the line breed but it does the job without going even higher in prices that can reach similar values as some lenses (something I found ridiculous - so this is my max to pay for filters).I recommend you to store your filters not in pockets, bags, cases or any alike. Instead stack them using metal caps. I use a 37mm female cap and a 72 male cap, with some step-up metal adapters in between to hols many filters. This way I save space, and I can access all filters at anytime knowing they are clean and well protected inside. Browse in Amazon and you will find Fotasy, JJC and others selling these caps for about 7 USD.kind regards! 5Buttery smooth one-finger rotation for ease of useI've used Hoya Pro1 polarizers in the past--and this one is just as amazing as my other ones.It attaches to my lens easily--and once in place, it does what polarizers do.What makes the Pro1 so special is how buttery smooth the rotation ring glides.I can easily rotate it with just one finger--which allows me to keep my eye in the viewfinder, and not have to recompose a shot.I accidentally bought the Hoya Alpha series polarizer just prior to buying this one--and immediately realized my mistake. The rotation ring is almost unusably stiff--I had to deliberately fiddle with it to get it to move--which meant I had to take my eye out of the viewfinder to get it rotated where I wanted it. It only took a few days before I returned the Hoya Alpha polarizer for a refund--and purchased the Pro1 instead.The Hoya Pro1 rotates so creamily smoothly, I can keep looking through the viewfinder as I rotate the polarizer with one finger until I get it to just the right spot for my picture.If you need a polarizer--I highly recommend the Hoya Pro1 (not the Alpha) polarizing filter.You'll be happy you got it.Hoya 67mm Pro1 Digital DMC Circular Polarizer Filter 5
See All Reviews
Shipment tracking ID will be provided after your product(s) is dispatched. The delivery date stated is indicative and subject to availability, payment authorization, verification, and processing. In case your product(s) is not delivered due to an incorrect or invalid address, we will not be able to process any claims. However, we will notify you if it is returned to us.
  • Return or exchange requests can be made within 10 days of the delivery date.
  • To return or exchange any items, please email us at info@directnine.hk, clearly mentioning your order number and our customer support team will guide you on the process.
  • To be eligible for return, products must be in the exact condition you received them in. All packaging material must be undamaged and unused with the price tags intact.
  • Orders can be cancelled before dispatch. If the order has already been dispatched, cancellation fees might be charged.
  • Due to the nature of the products that we sell, we will not be able to replace or refund unwanted items if they have been opened or any seals are broken.
  • The refund will not include the import duties or the cost of delivery or return postage.
  • If your refund is approved, then it will automatically be credited to the original method of payment, within 7-10 days.
  • DirectNine reserves the right to alter and enforce this Return and Refund Policy at any time without having to serve a prior notice to users.
Description
  • CIRCULAR PL filters allow you to remove unwanted reflections from non-metallic surfaces such as water, glass etc.
  • They also enable colors to become more saturated and appear clearer with better contrast
  • This effect is often used to increase the contrast and saturation in blue skies and white clouds
Reviews

Customer Reviews

Great low-profile CPL option for wide-angle and zoom lenses.I usually purchase B+W CPL filters, but didn't like their low profile option when purchasing a new wide-angle lens a few months ago that required their own plastic lens cap, so I tried the Hoya 62mm DMC PRO1 alternative. Their low profile alternative caused no vignetting, was of excellent build and quality, but still allowed me to use my original SONY lens cap. When I recently purchased a new SONY SEL70-200mm G zoom lens, I went back to Hoya for my CPL filter and I'm again very happy with the build and performance of this item. 5A+++++ Very happy with this PolarizerVery happy with this Polarizer!! Shooting with this on is a big difference it deepens the colors across the board. Super value for the money. The filter came fast, and was in a sealed case. Very nice!!! Just compare the shots with and without.5 Stars A++ RECOMMENDEDVOTE thumbs UP IF YOU FOUND THIS HELPFUL 5fake productthis is my 2nd purchase of the hoya; seems that fake filters are being sold on amazon photo #1 packaging: you can see it's fake and cheap; notice the scratches on black plastic; #2 notice the filter, you see through the filter! CPL, polarizer, ND filter are not supposed to see what s on the other side; #3 original photo without the filter; #4 photo with the filter notice only the upper right is darker (between 12 to 3 o clock position), notice on upper left it s the same shade as original photo (#3); notice also the reflection of the inside office ceiling lights on the window; #5 with filter, notice the reflection of the file cabinets on window 1worth a look vs much more expensive CPFsalways liked Hoya. they used to have just one "line" back in my film days.now, you see filter companies making " bargain"."intermediate", "Professional", "Elite" filter quality level filters.trying to balance budget with quality isnt easy.So far, i have liked the results. i have 3 different brands of CPFs (circular polarizing filters ).Hoya is ultra slim ( cuts down on possible vignetting ), appears to give good, even effects, and colors akin to the difference between Fuji film and Kodak..If i can remember, i will post some photos while using this filter, vs others , later on.for now, its my first choice. I have others, simply because i got them in package deals, and they were just part of the bargain.and because I had some leftover filters from years ago.This is my first choice though.Great "Blues" in the sky, greens are rich and vibrant, reds pop nicely.Just a good, solid filter, and, one that landed in i believe, the top 10 of all filters, in a test in one of the online review sites.thats vs ALL price levels of filters. not " bargain vs bargain".simply filter vs filter.so yea, they have stepped up their quality game and kept good value. 4Makes a DifferenceAfter spending the day at the zoo in bright, bright sun, decided a polarizer might be in order. Took it out and played on a very clear sunny day and it made an incredible difference without compromising the image. Colors and contrast were sharp and bright rather than washed out.I knew nothing about filters-and was massively confused, but Hoya seemed to get very high marks and satisfaction, and this one came highly recommended, so after finding a website that broke down what each filter does and when to use it, I purchased this one for my camera. I haven't purchased a cheap one, but you usually get what you pay for so I was willing to spend more for it.As a newbie still trying to figure it out, and picky about product and spending money, I will definitely recommend this. 5A neutral CPLMost CPLs exhibit color shifts due to the nature of the polarizing film. They go from cool blue to warm yellow as they are rotated, and I believe this characteristic was amplified and marketed years ago as a Blue-Gold Polarizer. In these days of digital and instant color balance changes I'm not sure the color balance of a filter really matters, but I prefer a neutral polarizer. The Pro 1 Digital Hoya is such a filter, as is the B+W F-Pro Kaesemann. The others in that price range, and the few I've tried at significantly higher prices, all exhibit color shifts. My only (personal) gripe with the Hoya is that it is so thin it can be hard to grasp and rotate, and is made of aluminum. The B+W is brass and has a deeper rim. I know the vignetting argument well, but I've never run across it unless stacking multiple full-height filters, which I'd never do due to all the image-degrading air-glass transitions. 4Still A Darned Good FilterI've been a Hoya filter fan for many years and this product hasn't changed my mind even a little.Like most other filter manufacturers, Hoya comes up with a "new and improved" version, seemingly, on a monthly basis. So, what exactly is all the hype about? it's about selling more product. Hey, why not? They're in business to make a buck/yen and if you're crazy enough to think that what worked fine last month suddenly turns to dust then that's your fault.Seriously, the "Pro 1" used to be the top of the Hoya lineup not all that long ago. Maybe I'm off the mark by a bit, but I can think of at least 3 "new and improved" versions of this filter since then. New coatings. More coatings, blah, blah, blah. Does it really matter all that much? I doubt that anyone can prove, under real-world conditions, that it makes the slightest difference.No doubt there are some brands that are not worth buying, no matter the price. Hoya is not one of those. Even its least expensive filters are darned good. Do yourself a favor if you're in the market for a circular polarizer from Hoya...skip the last few versions and go with what used to be the Hoya end-all-and-be-all from a while back. You'll save lot of money by doing so. 4Fine wide, very poor for telephotoI bought this polarizer for both my , wide zoom and 70-300mm (matching filter diameter). I ve used it a bit on the wide zoom, but hadn t tried it on the telephoto....til now, sadly after the return window closed. It works well up to 120mm or so, and then causes a ghosting of the subject which gets worse the longer the focal length. After researching this issue, it appears to be common with cheap filters that are not 100% flat, which introduces a kind of astigmatisms. I expect more from Hoya, but their targeting of the mid to lower priced market has had a negative impact on quality. 1Among must have filters, this is not cheap but it preserves better your lens quality than other common brandsnot cheap but so much better than other brands. If you have good glass(lenses), you do not want to ruin the image quality by adding low grade filters... a CPL filter is a must for shooting forests, remove haze, get more contrast on skies and remove glare on water.I use this filter size on two lenses (Samyang 12mm and Samsung NX 18-200mm).Hoya is a reliable brand for filters as their related brand Tokina is for lenses. The Pro1 Digital is not their top of the line breed but it does the job without going even higher in prices that can reach similar values as some lenses (something I found ridiculous - so this is my max to pay for filters).I recommend you to store your filters not in pockets, bags, cases or any alike. Instead stack them using metal caps. I use a 37mm female cap and a 72 male cap, with some step-up metal adapters in between to hols many filters. This way I save space, and I can access all filters at anytime knowing they are clean and well protected inside. Browse in Amazon and you will find Fotasy, JJC and others selling these caps for about 7 USD.kind regards! 5Buttery smooth one-finger rotation for ease of useI've used Hoya Pro1 polarizers in the past--and this one is just as amazing as my other ones.It attaches to my lens easily--and once in place, it does what polarizers do.What makes the Pro1 so special is how buttery smooth the rotation ring glides.I can easily rotate it with just one finger--which allows me to keep my eye in the viewfinder, and not have to recompose a shot.I accidentally bought the Hoya Alpha series polarizer just prior to buying this one--and immediately realized my mistake. The rotation ring is almost unusably stiff--I had to deliberately fiddle with it to get it to move--which meant I had to take my eye out of the viewfinder to get it rotated where I wanted it. It only took a few days before I returned the Hoya Alpha polarizer for a refund--and purchased the Pro1 instead.The Hoya Pro1 rotates so creamily smoothly, I can keep looking through the viewfinder as I rotate the polarizer with one finger until I get it to just the right spot for my picture.If you need a polarizer--I highly recommend the Hoya Pro1 (not the Alpha) polarizing filter.You'll be happy you got it.Hoya 67mm Pro1 Digital DMC Circular Polarizer Filter 5
See All Reviews
Return And Refund Policy
  • Return or exchange requests can be made within 10 days of the delivery date.
  • To return or exchange any items, please email us at info@directnine.uk, clearly mentioning your order number and our customer support team will guide you on the process.
  • To be eligible for return, products must be in the exact condition you received them in. All packaging material must be undamaged and unused with the price tags intact.
  • Orders can be cancelled before dispatch. If the order has already been dispatched, cancellation fees might be charged.
  • Due to the nature of the products that we sell, we will not be able to replace or refund unwanted items if they have been opened or any seals are broken.
  • The refund will not include the import duties or the cost of delivery or return postage.
  • If your refund is approved, then it will automatically be credited to the original method of payment, within 7-10 days.
  • DirectNine reserves the right to alter and enforce this Return and Refund Policy at any time without having to serve a prior notice to users.
Delivery Policy
Shipment tracking ID will be provided after your product(s) is dispatched. The delivery date stated is indicative and subject to availability, payment authorization, verification, and processing. In case your product(s) is not delivered due to an incorrect or invalid address, we will not be able to process any claims. However, we will notify you if it is returned to us.

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